The media economy
Albarran, Alan B.
The media economy Alan B. Albarran - 2nd ed. - Abingdon, Oxon : Routledge, 2017. - x, 210 p. : ill. ; 23 cm. - Media management and economics series . - Media management and economics series .
Description based on print version record.
Includes bibliographical references.
Electronic reproduction. Ipswich, MA. Available via World Wide Web.
Understanding the media economy -- Theories and approaches used to examine the media economy -- Key concepts to understand the media economy -- Evolving markets in the media economy -- Multiplatform enterprises -- Technology and the media economy -- Globalization and the media economy -- Regulation and the media economy -- Social aspects of the media economy -- Finance, valuation, and investment in the media economy -- Labor and the media economy -- Assessing the future of the media economy -- References
9781138886087
Mass media--Economic aspects
338.4730223 AL ME
The media economy Alan B. Albarran - 2nd ed. - Abingdon, Oxon : Routledge, 2017. - x, 210 p. : ill. ; 23 cm. - Media management and economics series . - Media management and economics series .
Description based on print version record.
Includes bibliographical references.
Electronic reproduction. Ipswich, MA. Available via World Wide Web.
Understanding the media economy -- Theories and approaches used to examine the media economy -- Key concepts to understand the media economy -- Evolving markets in the media economy -- Multiplatform enterprises -- Technology and the media economy -- Globalization and the media economy -- Regulation and the media economy -- Social aspects of the media economy -- Finance, valuation, and investment in the media economy -- Labor and the media economy -- Assessing the future of the media economy -- References
9781138886087
Mass media--Economic aspects
338.4730223 AL ME