Strategic internal communication :
Cowan, David, 1961-
Strategic internal communication : how to build employee engagement and performance David Cowan - 2nd ed. - New York : Kogan Page Ltd, c2017. - xii, 219 p. : ill. ; 24 cm.
Revised edition of the author's Strategic internal communication, 2014. Includes index.
Previously restricted to cascading information and managing day-to-day conversations, internal communication is now essential to empowering employees to deliver business strategy. Strategic Internal Communication shows how to design and implement a strategy which will lead to engaged and motivated staff, increased productivity and consequently improved business performance. The book uses the author's own Dialogue Box tool designed to help companies explore more thoroughly what kinds of conversations they need to have with employees to address internal and cultural challenges. It helps transform organizations into open and transparent communities to ensure that entire workforces are committed to the overall business vision.
9780749478650
2017004276
Communication in organizations
Communication in management
Communication in personnel management
658.45 CO ST
Strategic internal communication : how to build employee engagement and performance David Cowan - 2nd ed. - New York : Kogan Page Ltd, c2017. - xii, 219 p. : ill. ; 24 cm.
Revised edition of the author's Strategic internal communication, 2014. Includes index.
Previously restricted to cascading information and managing day-to-day conversations, internal communication is now essential to empowering employees to deliver business strategy. Strategic Internal Communication shows how to design and implement a strategy which will lead to engaged and motivated staff, increased productivity and consequently improved business performance. The book uses the author's own Dialogue Box tool designed to help companies explore more thoroughly what kinds of conversations they need to have with employees to address internal and cultural challenges. It helps transform organizations into open and transparent communities to ensure that entire workforces are committed to the overall business vision.
9780749478650
2017004276
Communication in organizations
Communication in management
Communication in personnel management
658.45 CO ST