Social media in travel, tourism and hospitality :
Social media in travel, tourism and hospitality : theory, practice and cases /
edited by Marianna Sigala, Evangelos Christou, Ulrike Gretzel
- London : Routledge, 2016.
- xxii, 316 p. : ill. ; 24 cm.
- New directions in tourism analysis .
Presenting cutting-edge theory, research and case studies investigating the web 2.0 applications and tools that transform the role and behaviour of the new generation of travelers, this book also examine the ways in which firms reengineer and implement their business models and operations.
9781138247598
Tourism--Social aspects
Hospitality industry--Social aspects
910.688 SO CI
Presenting cutting-edge theory, research and case studies investigating the web 2.0 applications and tools that transform the role and behaviour of the new generation of travelers, this book also examine the ways in which firms reengineer and implement their business models and operations.
9781138247598
Tourism--Social aspects
Hospitality industry--Social aspects
910.688 SO CI