Selling your value proposition :
Barnes, Cindy
Selling your value proposition : how to transform your business into a selling organization Cindy Barnes, Helen Blake, Tamara Howard - New York : Kogan Page, c2017. - xv, 215 p. : ill. ; 24 cm.
Includes bibliographical references and index.
A practical guide that will enable readers to develop a clearly defined value proposition for their company, and establish a streamlined, customer-centric selling process to sell that value proposition.
9780749479916
2017004825
Customer relations
Value
Selling
Organizational change
658.85 BA SE
Selling your value proposition : how to transform your business into a selling organization Cindy Barnes, Helen Blake, Tamara Howard - New York : Kogan Page, c2017. - xv, 215 p. : ill. ; 24 cm.
Includes bibliographical references and index.
A practical guide that will enable readers to develop a clearly defined value proposition for their company, and establish a streamlined, customer-centric selling process to sell that value proposition.
9780749479916
2017004825
Customer relations
Value
Selling
Organizational change
658.85 BA SE