Wild ride :

Lashinsky, Adam

Wild ride : inside Uber's quest for world domination Adam Lashinsky - London : Portfolio Penguin, c2017. - 228 p. : ill. ; 24 cm.

Other Titles: Inside Uber's quest for world domination

The inside story of Uber, the multi-billion dollar disruptor that has revolutionised the transportation industry around the world Uber is one of the most fascinating and controversial businesses in the world, both beloved for its elegant ride-hailing concept and heady growth, and condemned for CEO Travis Kalanick's ruthless pursuit of success at all cost. In Wild Ride, Adam Lashinsky ... traces the story of Uber's meteoric rise: from its murky origins to its plans for expansion into radically different industries. The company has already poached entire departments from top research universities in a push to build the first self-driving car and possibly replace the very drivers it's worked so hard to recruit. With access to current and former employees, as well as CEO Travis Kalanick, this book will be the first to unlock Uber's vault.

9780241278482


Uber--History
Taxicabs--United States
Entrepreneurship--United States

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