Neutral accent :
Aneesh, A. 1964-
Neutral accent : how language, labor, and life become global A. Aneesh - Durham, NC [u.a.] : Duke Univ. Press, 2015. - x,154 p. : ill. ; 23 cm.
Includes bibliographical references (pages 137-149) and index.
A. Aneesh uses India's call centers as sites to study the consequences of successful global integration. Call center work requires neutralizing racial, ethnic, and national identities, which causes a disintegration of self where the performance of one's neutralized identity serves the system of global markets.
9780822358466 (hardcover : alk. paper) 9780822358534 (pbk. : alk. paper) 9780822375715 (ebook)
2014046257
Call center agents--Gurgaon--India
Call centers--India--Gurgaon
Globalization
Intercultural communication
381.1 AN NE
Neutral accent : how language, labor, and life become global A. Aneesh - Durham, NC [u.a.] : Duke Univ. Press, 2015. - x,154 p. : ill. ; 23 cm.
Includes bibliographical references (pages 137-149) and index.
A. Aneesh uses India's call centers as sites to study the consequences of successful global integration. Call center work requires neutralizing racial, ethnic, and national identities, which causes a disintegration of self where the performance of one's neutralized identity serves the system of global markets.
9780822358466 (hardcover : alk. paper) 9780822358534 (pbk. : alk. paper) 9780822375715 (ebook)
2014046257
Call center agents--Gurgaon--India
Call centers--India--Gurgaon
Globalization
Intercultural communication
381.1 AN NE