Dowling, Grahame R.
Winning the reputation game Grahame R. Dowling - Cambridge, Massachusetts : The MIT Press, 2017. - xi, 261 pages : illustrations ; 24 cm.
Preface -- The value of a winning corporate reputation -- Corporate reputation as a strategic game -- How corporate reputations form & work -- Strategy-led corporate reputations -- Creating a winning reputation : being simply better -- Creating a winning reputation - corporate storytelling -- Managing corporate reputations -- Keeping score -- Keeping out of trouble -- Distracting reputation myths -- Frequently asked questions -- Epilogue -- Appendix -- Notes -- Index.
9780262034463 (hardcover : alk. paper)
2015039867
Corporate image
Social responsibility of business
Organizational effectiveness
659.2 DO WI
Winning the reputation game Grahame R. Dowling - Cambridge, Massachusetts : The MIT Press, 2017. - xi, 261 pages : illustrations ; 24 cm.
Preface -- The value of a winning corporate reputation -- Corporate reputation as a strategic game -- How corporate reputations form & work -- Strategy-led corporate reputations -- Creating a winning reputation : being simply better -- Creating a winning reputation - corporate storytelling -- Managing corporate reputations -- Keeping score -- Keeping out of trouble -- Distracting reputation myths -- Frequently asked questions -- Epilogue -- Appendix -- Notes -- Index.
9780262034463 (hardcover : alk. paper)
2015039867
Corporate image
Social responsibility of business
Organizational effectiveness
659.2 DO WI