Craft Beverages and Tourism, Volume 2 :
Craft Beverages and Tourism, Volume 2 : Environmental, Societal, and Marketing Implications
Edited by Susan L. Slocum, Carol Kline, Christina T. Cavaliere
- Cham : Palgrave Macmillan, c2018.
- xv, 228 p. : ill. ; 22 cm.
This volume applies a mix of qualitative and quantitative research and case studies to analyze the role that the craft beverage industry plays within society at large. It targets important themes such as environmental conservation and social responsibility, as well as the psychology of the craft beer drinker and their impact on tourism marketing. This volume advances marketing, hospitality, and leisure studies research for academics, industry experts, and emerging entrepreneurs. .
9783319571881 9783319571898
Business
Marketing
Tourism
Management
Sustainable development
Cultural studies
338.4791 CR AF
This volume applies a mix of qualitative and quantitative research and case studies to analyze the role that the craft beverage industry plays within society at large. It targets important themes such as environmental conservation and social responsibility, as well as the psychology of the craft beer drinker and their impact on tourism marketing. This volume advances marketing, hospitality, and leisure studies research for academics, industry experts, and emerging entrepreneurs. .
9783319571881 9783319571898
Business
Marketing
Tourism
Management
Sustainable development
Cultural studies
338.4791 CR AF