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Guth, David.

Public relations : a values-driven approach / David W. Guth, Charles Marsh. - 4th ed. - Boston : Pearson/Allyn and Bacon, [2008], c2009. - xxvii, 580 p. : ill ; 24 cm.

Includes bibliographical references and index.

ISBN: 9780205569458 (pbk.) 0205569455 (pbk.)

LCCN: 2007039695

Subjects--Topical Terms:
Public relations.
Public relations--Moral and ethical aspects.
Public relations--Case studies.

LC Class. No.: HM1221 / .G87 2009

Dewey Class. No.: 659.2