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Egan, John, 1952-

Relationship marketing : exploring relational strategies in marketing / John Egan. - 3rd ed. - Harlow, England ; New York : Financial Times/Prentice Hall, 2008. - xxi, 311 p. : ill ; 25 cm.

Includes bibliographical references and index.



ISBN: 9780273713197 (pbk. : alk. paper) 0273713191 (pbk. : alk. paper)

LCCN: 2007052391

Subjects--Topical Terms:
Relationship marketing.

LC Class. No.: HF5415.55 / .E34 2008

Dewey Class. No.: 658.8/12