Wober, J. Mallory
Use and Abuse of Television : a Social Psychological Analysis of the Changing Screen J. Mallory Wober - London : Taylor & Francis, 2013. - vii, 252 p. ; 23 cm.
The one hand clap? Or a sounder way of understanding television --
The drive-in screen and what people will pay to entertain it --
Types of programs as produced, partaken, and perceived --
Challengers: opponents of the screen itself or of its contents --
Champions: The prophets of the power of the screen --The changing screen and a changing viewer --
To Zion or Gomorrah: the highway of the screen --
References.
A critical review of the harms and benefits of television that also examines systems for maximizing television's benefits. The author breaks away from the conventional jargon of audience measurement and other traditional research methods, proposing instead new and alternative European and Australian methods of evaluating programming. Typical characterizations of the television screen - broadly defined to include television, home video, movies, games, programs, and computers - as either the root of all social ills or the potential savior of society are reexamined. Wober's ultimately optimistic.
9781138990159
Television --Psychological aspects
Television broadcasting--Social aspects
302.2345 WO US
Use and Abuse of Television : a Social Psychological Analysis of the Changing Screen J. Mallory Wober - London : Taylor & Francis, 2013. - vii, 252 p. ; 23 cm.
The one hand clap? Or a sounder way of understanding television --
The drive-in screen and what people will pay to entertain it --
Types of programs as produced, partaken, and perceived --
Challengers: opponents of the screen itself or of its contents --
Champions: The prophets of the power of the screen --The changing screen and a changing viewer --
To Zion or Gomorrah: the highway of the screen --
References.
A critical review of the harms and benefits of television that also examines systems for maximizing television's benefits. The author breaks away from the conventional jargon of audience measurement and other traditional research methods, proposing instead new and alternative European and Australian methods of evaluating programming. Typical characterizations of the television screen - broadly defined to include television, home video, movies, games, programs, and computers - as either the root of all social ills or the potential savior of society are reexamined. Wober's ultimately optimistic.
9781138990159
Television --Psychological aspects
Television broadcasting--Social aspects
302.2345 WO US