Epic content marketing :
Pulizzi, Joe
Epic content marketing : how to tell a different story, break through the clutter, and win more customers by marketing less Joe Pulizzi - New York : McGraw-Hill Education, c2014. - xviii, 331 p. : ill. ; 24 cm.
Includes index.
Helps you to reach more customers than ever with Targetted Content. This book helps you develop strategies that seize the competitive edge by creating messages and "stories" tailored for instant, widespread distribution on social media, Google, and the mainstream press.
9780071819893
2013024374
Marketing--Social aspects
Social media
Internet marketing
Target marketing
658.8 PU EP
Epic content marketing : how to tell a different story, break through the clutter, and win more customers by marketing less Joe Pulizzi - New York : McGraw-Hill Education, c2014. - xviii, 331 p. : ill. ; 24 cm.
Includes index.
Helps you to reach more customers than ever with Targetted Content. This book helps you develop strategies that seize the competitive edge by creating messages and "stories" tailored for instant, widespread distribution on social media, Google, and the mainstream press.
9780071819893
2013024374
Marketing--Social aspects
Social media
Internet marketing
Target marketing
658.8 PU EP