Sternquist, Brenda
International retailing / Brenda Sternquist, Elizabeth B. Goldsmith - 3rd ed. - New York City : Fairchild Books / Bloomsbury, c2018. - xv, 347 p. : ill. ; 26 cm.
Revised edition of International retailing, c2007. Revised edition of International retailing, c2007.
Includes bibliographical references and index
Acknowledgments -- Overview -- Internationalization of retailing -- Strategic retail expansion -- Location factors -- Culture and consumer behavior -- Developing and emerging countries -- Licensing, franchising, and strategic alliances -- Multinational markets -- Retailing in the Americas -- United States -- Canada, Mexico, Central America and the Caribbean -- South America -- Retailing in Europe, Asia, Africa, Australia, and the Middle East -- Europe and Russia -- The Middle East and Africa -- Asia, Australia, and Oceania -- Future of international retailing -- Prognosis for the future -- Glossary -- Index.
9781501323638
2017031471
Retail trade
International trade
658.87 ST IN
International retailing / Brenda Sternquist, Elizabeth B. Goldsmith - 3rd ed. - New York City : Fairchild Books / Bloomsbury, c2018. - xv, 347 p. : ill. ; 26 cm.
Revised edition of International retailing, c2007. Revised edition of International retailing, c2007.
Includes bibliographical references and index
Acknowledgments -- Overview -- Internationalization of retailing -- Strategic retail expansion -- Location factors -- Culture and consumer behavior -- Developing and emerging countries -- Licensing, franchising, and strategic alliances -- Multinational markets -- Retailing in the Americas -- United States -- Canada, Mexico, Central America and the Caribbean -- South America -- Retailing in Europe, Asia, Africa, Australia, and the Middle East -- Europe and Russia -- The Middle East and Africa -- Asia, Australia, and Oceania -- Future of international retailing -- Prognosis for the future -- Glossary -- Index.
9781501323638
2017031471
Retail trade
International trade
658.87 ST IN