East, Robert, 1940-
Consumer behaviour : applications in marketing / by Robert East, Malcolm Wright, and Marc Vanhuele. - Los Angeles : Sage Publications, 2008. - viii, 334 p. : ill ; 24 cm.
Includes bibliographical references (p. [294]-322 and indexes.
9781412934305 (cased) 9781412934312 (pbk.)
2007939515
Consumer behavior.
HF5415.32 / .E274 2008
658.8/342
Consumer behaviour : applications in marketing / by Robert East, Malcolm Wright, and Marc Vanhuele. - Los Angeles : Sage Publications, 2008. - viii, 334 p. : ill ; 24 cm.
Includes bibliographical references (p. [294]-322 and indexes.
9781412934305 (cased) 9781412934312 (pbk.)
2007939515
Consumer behavior.
HF5415.32 / .E274 2008
658.8/342