Retail buying :

Clodfelter, Richard

Retail buying : from basics to fashion Richard Clodfelter - 6th ed. - New York : Bloomsbury Academic, 2018. - x, 342 p. : ill. ; 28 cm.

Includes CDROM in front pocket.

Includes bibliographical references (p. 545-546) and index.

"This comprehensive text gives readers the skills and savvy needed to become successful buyers in all areas of retail. With an emphasis on developing a buying strategy, its simple and straightforward approach presents step-by-step instructions for typical buying tasks, such as identifying and understanding potential customers, creating a six-month merchandising plan, and developing sales forecasts. A vast array of activities, drawn from real-world merchandising examples and incorporating current trends, offers readers the opportunity to apply these skills as they would in a professional environment." -- back cover.

9781501331978 1501331973


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658.72 CL RE