Global business value innovations : building innovation capabilities for business strategies Edited by Anshu Saxena Arora, Sabine Bacouel-Jentjens, Jennifer J. Edmonds - Cham : Palgrave, c2018. - xxi, 145 p. : ill. ; 22 cm. - International marketing and management research .
This edited collection is a uniquely positioned contribution of interrelated research papers about global business value transformations in both offline and online (digital) worlds. With chapters spanning multiple business disciplines such as strategy, organizational behavior, and e-commerce, this book explores the impact of cross-cultural issues, characteristics, and challenges with regard to global value innovations. The authors analyze the effects of institutional and regulatory change on international marketing and management from both traditional and digital perspectives, providing concepts and cases for students and academics.
9783319779287
2018936596
Global business
658.401 GL OB
This edited collection is a uniquely positioned contribution of interrelated research papers about global business value transformations in both offline and online (digital) worlds. With chapters spanning multiple business disciplines such as strategy, organizational behavior, and e-commerce, this book explores the impact of cross-cultural issues, characteristics, and challenges with regard to global value innovations. The authors analyze the effects of institutional and regulatory change on international marketing and management from both traditional and digital perspectives, providing concepts and cases for students and academics.
9783319779287
2018936596
Global business
658.401 GL OB