Gronbach, Kenneth W.
The age curve : how to profit from the coming demographic storm / Kenneth W. Gronbach. - New York : American Management Association, c2008. - xvii, 268 p. : ill ; 24 cm.
Includes index.
Choice.
Explains how organizations can prepare for long-term success by understanding demographics, featuring profiles of each living generation of consumers and tips on marketing to them, identifying promising emerging products and markets, and including advice on how to win over Generation Y consumers.
Adult Follett Library Resources.
9780814401811 (trade) 0814401813 (trade)
2008014101
Target marketing--United States.
Consumer behavior--United States.
Marketing research--United States.
Demography--United States.
Marketing--United States.
Consumers--United States.
Marketing--Research.--United States
Population.
HF5415.127 / .G76 2008
658.8/343
The age curve : how to profit from the coming demographic storm / Kenneth W. Gronbach. - New York : American Management Association, c2008. - xvii, 268 p. : ill ; 24 cm.
Includes index.
Choice.
Explains how organizations can prepare for long-term success by understanding demographics, featuring profiles of each living generation of consumers and tips on marketing to them, identifying promising emerging products and markets, and including advice on how to win over Generation Y consumers.
Adult Follett Library Resources.
9780814401811 (trade) 0814401813 (trade)
2008014101
Target marketing--United States.
Consumer behavior--United States.
Marketing research--United States.
Demography--United States.
Marketing--United States.
Consumers--United States.
Marketing--Research.--United States
Population.
HF5415.127 / .G76 2008
658.8/343