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Godin, Seth.

Meatball sundae : is your marketing out of sync? / Is your marketing out of sync Seth Godin. - New York : Portfolio, 2007. - xxiii, 232 p ; 19 cm.

Booklist.

Explains fourteen marketing trends--including direct communication and commerce between producers and consumers, blogs, appealing to short attention spans, and outsourcing--and discusses how businesses can use them to their advantage.

Adult Follett Library Resources.

ISBN: 9781591841746 1591841747

LCCN: 2007023690

Subjects--Topical Terms:
Marketing--Management.
Marketing--Social aspects.
Product differentiation.
Target marketing.
Marketing--Management.
Marketing--Social aspects.
Marketing.

LC Class. No.: HF5415.13 / .G564 2007

Dewey Class. No.: 658.8