Hair, Joseph F.

A primer on partial least squares structural equation modeling (PLS-SEM) Joseph F. Hair ... [et al.] - 2nd ed. - Los Angeles : Sage, c2017. - xx, 363 p. : ill. ; 23 cm.



an overview of the latest research on composite-based modeling
more coverage of the distinction between PLS-SEM and CB-SEM
introduction of a new criterion for discrimination validity assessment
revision and extension of the chapter on mediation
extended description of moderation
a brief introduction to some more advanced techniques

The authors explain the statistical modeling technique and the fundamental aspects of the methods in a straightforward manner that is accessible to individuals with limited statistical and mathematical training. They clarify the nature and role of PLS-SEM in social sciences research that allows researchers to pursue research in new and different ways. In order to facilitate learning, a single case study has been used throughout the book.

9781483377445

2016005380


Least squares
Structural equation modeling

511.42 HA PR

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