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Molinari, James M.

Marketing research project manual / James M. Molinari. - 1st ed. - Boston, Mass. : McGraw-Hill, c2006. - ix, 67 p. : ill ; 27 cm.

ISBN: 0073128880 (alk. paper)

LCCN: 2005041500

Subjects--Topical Terms:
Marketing research--Handbooks, manuals, etc.

LC Class. No.: HF5415.2 / .M625 2006

Dewey Class. No.: 658.8/3