Amatulli, Cesare
Sustainable luxury brands : evidence from research and implications for managers Cesare Amatulli, Matteo De Angelis, Michele Costabile, Gianluigi Guido - London, England : Palgrave Macmillan, c2017. - xv, 244 p. : ill. ; 22 cm. - Palgrave Advances in Luxury. .
Introduction: Sustainability in Luxury Branding
Chapter 1 Inside Luxury: Main Features, Evolving Trends and Marketing Paradoxes
Chapter 2 Luxury, Sustainability and “Made in”
Chapter 3 Luxury Consumption and Sustainability
Chapter 4 Sustainability across Industries
Chapter 5 Insights from Key Topics in Sustainable Luxury Research
Conclusions. .
This book counteracts the claim that luxury and sustainability are conflicting concepts, and contends that they can successfully co-exist. Discussing key characteristics of luxury such as craftsmanship and preservation of artisan skills, product quality and durability, and limited quantities of luxury goods, the authors argue that luxury brands are inherently sustainable from economic, social and environmental perspectives. Sustainable Luxury Brands gives a comprehensive overview of luxury to demonstrate this claim, also focusing on sustainable luxury from a consumer perspective. The authors furthermore compare and contrast sustainability within the mass market to the luxury sector, and present insights into current and upcoming topics in luxury research.
1137601582 9781137601582
2016963147
Business
Marketing
Brand name products--Management
Luxury goods industry--Social aspects
Social responsibility of business
658.8 AM SU
Sustainable luxury brands : evidence from research and implications for managers Cesare Amatulli, Matteo De Angelis, Michele Costabile, Gianluigi Guido - London, England : Palgrave Macmillan, c2017. - xv, 244 p. : ill. ; 22 cm. - Palgrave Advances in Luxury. .
Introduction: Sustainability in Luxury Branding
Chapter 1 Inside Luxury: Main Features, Evolving Trends and Marketing Paradoxes
Chapter 2 Luxury, Sustainability and “Made in”
Chapter 3 Luxury Consumption and Sustainability
Chapter 4 Sustainability across Industries
Chapter 5 Insights from Key Topics in Sustainable Luxury Research
Conclusions. .
This book counteracts the claim that luxury and sustainability are conflicting concepts, and contends that they can successfully co-exist. Discussing key characteristics of luxury such as craftsmanship and preservation of artisan skills, product quality and durability, and limited quantities of luxury goods, the authors argue that luxury brands are inherently sustainable from economic, social and environmental perspectives. Sustainable Luxury Brands gives a comprehensive overview of luxury to demonstrate this claim, also focusing on sustainable luxury from a consumer perspective. The authors furthermore compare and contrast sustainability within the mass market to the luxury sector, and present insights into current and upcoming topics in luxury research.
1137601582 9781137601582
2016963147
Business
Marketing
Brand name products--Management
Luxury goods industry--Social aspects
Social responsibility of business
658.8 AM SU