Rao-Graham, Lila

Business intelligence for small and medium-sized enterprises : an agile roadmap toward business sustainability Lila Rao-Graham, Maurice L. McNaughton, Gunjan Mansingh - Boca Raton, FL : CRC Press, c2020. - xvi, 150 p. : ill. ; 25 cm.

"Small and medium-sized enterprises (SMEs) have an excellent opportunity to harness their natural agility to compete and to do this they should look to business analytics. This book presents a process model that can be adapted by organizations looking to acquire agility through analytics. It describes the steps of the model and real-world examples"--

9781138584211

2019020866


Business intelligence
Small business--Management
Strategic planning

658.472 RA BU

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