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Applied strategic marketing :

Alsem, Karel Jan

Applied strategic marketing : a step-by-step approach Karel Jan Alsem - London : Routledge, c2019. - xii, 424 p. : ill. ; 25 cm.

ISBN: 9781138332089 9781138331907

Subjects--Topical Terms:
Marketing--Management

Dewey Class. No.: 658.802 AL AP

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