Hoffman, Reid

Blitzscaling : the lightning-fast path to building massively valuable businesses Reid Hoffman and Chris Yeh - New York : Currency, c2018. - x, 325 p. ; 22 cm.

What entrepreneur or founder doesnt aspire to build the next Amazon, Facebook, or Airbnb? Yet those who actually manage to do so are exceedingly rare. So what separates the startups that get disrupted and disappear from the ones who grow to become global giants? The secret is blitzscaling: a set of techniques for scaling up at a dizzying pace that blows competitors out of the water. The objective of Blitzscaling is not to go from zero to one, but from one to one billion as quickly as possible.


New business enterprises
Small business--Growth

658.4063 HO BL

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