Hair, Joseph F.
Essentials of marketing research Joseph F. Hair ... [et al.] - 4th ed. - New York : McGraw-Hill Education, c2017. - xviii, 414 p. : ill. ; 26 cm.
This book takes an application-oriented approach, providing students with the tools and skills necessary to solve business problems and exploit business opportunities.
9781260147612 9780078112119
Marketing research
658.83 HA ES
Essentials of marketing research Joseph F. Hair ... [et al.] - 4th ed. - New York : McGraw-Hill Education, c2017. - xviii, 414 p. : ill. ; 26 cm.
This book takes an application-oriented approach, providing students with the tools and skills necessary to solve business problems and exploit business opportunities.
9781260147612 9780078112119
Marketing research
658.83 HA ES