Critical marketing : contemporary issues in marketing / edited by Mark Tadajewski and Douglas Brownlie. - Chichester, UK ; Hoboken, NJ : Wiley, c2008. - ix, 401 p ; 26 cm.
Includes bibliographical references and index.
9780470512005 (cloth) 0470512008 (cloth) 9780470511985 (pbk.) 0470511982 (pbk.)
2007046841
Marketing.
Green marketing.
Social marketing.
Consumer behavior.
Marketing research.
HF5415 / .C72 2008
658.8
Includes bibliographical references and index.
9780470512005 (cloth) 0470512008 (cloth) 9780470511985 (pbk.) 0470511982 (pbk.)
2007046841
Marketing.
Green marketing.
Social marketing.
Consumer behavior.
Marketing research.
HF5415 / .C72 2008
658.8