UOWD Library

Normal view MARC view ISBD view

Hastings, Hunter.

Improve your marketing to grow your business : insights and innovation that drive business and brand growth / Hunter Hastings ; with Jeff Saperstein. - Upper Saddle River, N.J. : Wharton School Pub, c2008. - xxiv, 226 p. : ill ; 24 cm.

Includes index.

ISBN: 9780132331593 (hardback : alk. paper) 0132331594 (hardback : alk. paper)

LCCN: 2007018533

Subjects--Topical Terms:
Marketing--Management.
Information technology.
Branding (Marketing)
Internet marketing.

LC Class. No.: HF5415.13 / .H3654 2008

Dewey Class. No.: 658.8