Marketing ethics /
Brenkert, George G.
Marketing ethics / George G. Brenkert. - Malden, MA : Blackwell Pub., 2008. - xii, 256 p. : ill ; 24 cm. - Foundations of business ethics .
Includes bibliographical references (p. [241]-249) and index.
9780631214229 (hardcover : alk. paper) 9780631214236 (pbk. : alk. paper)
2007033955
Marketing--Moral and ethical aspects.
Marketing--Social aspects.
Business intelligence--Moral and ethical aspects.
Business ethics.
174/.9381
Marketing ethics / George G. Brenkert. - Malden, MA : Blackwell Pub., 2008. - xii, 256 p. : ill ; 24 cm. - Foundations of business ethics .
Includes bibliographical references (p. [241]-249) and index.
9780631214229 (hardcover : alk. paper) 9780631214236 (pbk. : alk. paper)
2007033955
Marketing--Moral and ethical aspects.
Marketing--Social aspects.
Business intelligence--Moral and ethical aspects.
Business ethics.
174/.9381