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Dubois, Pierre-Louis.

Marketing management : a value creation process / Pierre-Louis Dubois, Alain Jolibert, Hans Mühlbacher. - Houndmills, Basingstoke, Hampshire ; New York : Palgrave Macmillan, 2007. - xiv, 466 p. : ill ; 26 cm.

Includes bibliographical references and index.

ISBN: 0333773195 (pbk.) 9780333773192 (pbk.)

LCCN: 2006049380

Subjects--Topical Terms:
Marketing--Management.
Marketing.

LC Class. No.: HF5415.13 / .D83 2007

Dewey Class. No.: 658.8