Blythe, Jim.
Key concepts in marketing / Marketing Jim Blythe. - Los Angeles, Calif. ; London : SAGE, 2009. - ix, 219 p. : ill ; 22 cm. - SAGE key concepts . - SAGE key concepts. .
Spine title: Marketing.
Includes bibliographical references and index.
9781847874986 1847874983 9781847874993 (pbk.) 1847874991 (pbk.)
2008932105
GBA869338 bnb
014622133 Uk
Marketing.
HF5415 / .B4852 2009
658.8
Key concepts in marketing / Marketing Jim Blythe. - Los Angeles, Calif. ; London : SAGE, 2009. - ix, 219 p. : ill ; 22 cm. - SAGE key concepts . - SAGE key concepts. .
Spine title: Marketing.
Includes bibliographical references and index.
9781847874986 1847874983 9781847874993 (pbk.) 1847874991 (pbk.)
2008932105
GBA869338 bnb
014622133 Uk
Marketing.
HF5415 / .B4852 2009
658.8