The risk matrix

The risk matrix how to manage innovation risk and reward / [videorecording] : George Day. - Mill Valley, CA : Kantola production, c2009. - 1x DVD :. - 49 min. - Stanford executive briefings .

How do growth leaders such as Procter & Gamble, GE, and Amazon consistently achieve above-average organic growth? These companies pursue a disciplined, systematic process that distributes innovations across a spectrum of risk, ensuring that they balance incremental growth with breakthrough opportunities.Using The Risk Matrix and the R-W-W (real, win, worth it) screen, Dr. Day demonstrates how to develop a strategic product plan that results in a greater proportion of high-yield initiatives.


Risk--Management.
Innovation Risk.