Peng, Mike W.
Global business Mike W. Peng. - 4th ed. - Australia : South-Western: Cengage Learning c2017. - xxii, 644 p. ; col. ill., col. maps. : 28 cm.
Includes bibliographical references and index.
What determines the success and failure of firms around the globe? The author answers from both an institutional-based view and resource-based view throughout every chapter, bringing a continuity to the learning process.
9781305500891
2012949032
International business enterprises.
Global business Mike W. Peng. - 4th ed. - Australia : South-Western: Cengage Learning c2017. - xxii, 644 p. ; col. ill., col. maps. : 28 cm.
Includes bibliographical references and index.
What determines the success and failure of firms around the globe? The author answers from both an institutional-based view and resource-based view throughout every chapter, bringing a continuity to the learning process.
9781305500891
2012949032
International business enterprises.