Gesteland, Richard R.

Cross-cultural business behavior : a guide for global management Richard R. Gesteland - 5th ed. - Copenhagen : Portland, OR : Copenhagen Business School Press ; distribution: International Specialized Book Services, 2012. - 399 p. ; 24 cm.

Includes index.

9788763002387

2012357031


Business etiquette
Export marketing
Intercultural communication
Negotiation in business
National characteristics

395.52 GE CR

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