Egan, John, 1952-
Relationship marketing : exploring relationship strategies in marketing / John Egan. - 2nd ed. - New York : Financial Times/Prentice Hall, 2004. - xxiii, 268 p. : ill ; 25 cm.
Includes bibliographical references and index.
0273686232 (pbk. : alk. paper)
2004050659
Relationship marketing.
HF5415.55 / .E34 2004
658.8/12
Relationship marketing : exploring relationship strategies in marketing / John Egan. - 2nd ed. - New York : Financial Times/Prentice Hall, 2004. - xxiii, 268 p. : ill ; 25 cm.
Includes bibliographical references and index.
0273686232 (pbk. : alk. paper)
2004050659
Relationship marketing.
HF5415.55 / .E34 2004
658.8/12