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Berman, Barry.

Retail management : a strategic approach / Barry Berman, Joel R. Evans. - 11th ed. - Boston : Prentice Hall, c2010. - xxviii, 654 p. : col. ill., col. maps ; 29 cm.

Includes bibliographical references (p. 621-631) and indexes.

A comprehensive text on retail management, with instruction on targeting customers, merchandise management, choosing a store location, establishing a retail image, and more.

Adult Follett Library Resources.



ISBN: 9780136087588 (trade) 0136087582 (trade)

LCCN: 2009013911

Subjects--Topical Terms:
Retail trade--Management.
Retail trade--Management.

LC Class. No.: HF5429 / .B45 2010

Dewey Class. No.: 658.8/7