Czinkota, Michael R.

International marketing / Michael R. Czinkota, Ilkka A. Ronkainen. - 5th ed. - Fort Worth : Dryden Press, c1998. - xxix, 860, 16 p. : ill., maps (some col ; 27 cm. - The Dryden Press series in marketing . - The Dryden Press series in marketing. .

One folded col. map in pocket.

Includes bibliographical references and indexes.

0030244013

97066269


Export marketing.

HF1416 / .C953 1998

658.8/48

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