Cain, Sandra
Key concepts in public relations Sandra Cain - Basingstoke : Palgrave Macmillan, c2009. - xi, 251 p. : ill ; 22 cm. - Palgrave key concepts .
Includes bibliographical references and index.
An in-depth glossary, this accessible book successfully introduces students to the key concepts, themes and principles of Public Relations. Terms are organized alphabetically and are fully cross-referenced for use of ease. Suggestions for further reading help to consolidate knowledge and aids and understanding.
9780230203297 0230203299 (pbk.)
2009517885
GBA922494 bnb
014920623 Uk
Public relations--Dictionaries
HD59 / .C35 2009
659.2
Key concepts in public relations Sandra Cain - Basingstoke : Palgrave Macmillan, c2009. - xi, 251 p. : ill ; 22 cm. - Palgrave key concepts .
Includes bibliographical references and index.
An in-depth glossary, this accessible book successfully introduces students to the key concepts, themes and principles of Public Relations. Terms are organized alphabetically and are fully cross-referenced for use of ease. Suggestions for further reading help to consolidate knowledge and aids and understanding.
9780230203297 0230203299 (pbk.)
2009517885
GBA922494 bnb
014920623 Uk
Public relations--Dictionaries
HD59 / .C35 2009
659.2