Baker, Michael John
Marketing strategy and management Michael J. Baker - 4th ed. - Baskingstoke, Hampshire ; New York : Palgrave Macmillan, 2007. - xxviii, 577 p. : ill ; 25 cm.
'Marketing Strategy and Management' retains the traditional functional approach to marketing but incorporates research and topical examples and cases to encourage students to apply theoretical principles and frameworks to practical real-world situations.
9781403986276 (pbk.) 1403986274 (pbk.)
2006052191
Marketing--Management.
Marketing.
658.8
Marketing strategy and management Michael J. Baker - 4th ed. - Baskingstoke, Hampshire ; New York : Palgrave Macmillan, 2007. - xxviii, 577 p. : ill ; 25 cm.
'Marketing Strategy and Management' retains the traditional functional approach to marketing but incorporates research and topical examples and cases to encourage students to apply theoretical principles and frameworks to practical real-world situations.
9781403986276 (pbk.) 1403986274 (pbk.)
2006052191
Marketing--Management.
Marketing.
658.8