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Brennan, Ross, 1957-

Business-to-business marketing / Ross Brennan, Louise Canning, Raymond McDowell. - Los Angeles : SAGE, 2007. - xix, 359 p. : ill ; 25 cm. - Advanced marketing series . - Advanced marketing series (Los Angeles, Calif.) .

Includes bibliographical references and index.

Examines business-to-business marketing from a European prospective, discussing the different kinds of organizational markets and including discussion questions and case studies.

Adult Follett Library Resources.

ISBN: 9781412919692 (hbk.) 141291969X (hbk.) 9781412919708 (pbk.) 1412919703 (pbk.)

LCCN: 2006928778

Nat. Bib. No.: GBA678948 bnb

Nat. Bib. Agency Control No.: 013552914 Uk

Subjects--Topical Terms:
Industrial marketing.
Industrial marketing--Case studies.
Marketing.
Marketing--Case studies.

LC Class. No.: HF5415.1263 / .B74 2007

Dewey Class. No.: 658.804