Anderson, Chris, 1961-
The long tail : why the future of business is selling less of more / Chris Anderson. - 1st pbk. ed. - New York : Hyperion, c2008. - xii, 267 p. : ill ; 21 cm.
"Longer, includes a new chapter: the long tail of marketing"--Cover.
Includes bibliographical references and index.
Describes certain business and economic models that are often applied in relation to wealth distribution, arguing that products that are in low demand or have low sales volume can collectively make up a market share that rivals the relatively few current bestsellers.
Adult Follett Library Resources.
9781401309664 (pbk.) 1401309666
Market segmentation.
Internet marketing.
Marketing--Technological innovations.
Marketing.
Internet marketing.
Marketing--Technological innovations.
HF5415.127 / .A54 2008
658.8/02
The long tail : why the future of business is selling less of more / Chris Anderson. - 1st pbk. ed. - New York : Hyperion, c2008. - xii, 267 p. : ill ; 21 cm.
"Longer, includes a new chapter: the long tail of marketing"--Cover.
Includes bibliographical references and index.
Describes certain business and economic models that are often applied in relation to wealth distribution, arguing that products that are in low demand or have low sales volume can collectively make up a market share that rivals the relatively few current bestsellers.
Adult Follett Library Resources.
9781401309664 (pbk.) 1401309666
Market segmentation.
Internet marketing.
Marketing--Technological innovations.
Marketing.
Internet marketing.
Marketing--Technological innovations.
HF5415.127 / .A54 2008
658.8/02