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Marketing research / David A. Aaker ... [et al.]. - 10th ed. - Hoboken, NJ : John Wiley, c2010. - xvii, 798 p. : ill ; 27 cm.

Includes bibliographical references and index.

ISBN: 9780470317259 (cloth : alk. paper) 0470317256 (cloth : alk. paper)

LCCN: 2009043730

Subjects--Topical Terms:
Marketing research.

LC Class. No.: HF5415.2 / .M35548 2010

Dewey Class. No.: 658.8/3