West, Douglas C.
Strategic marketing : creating competitive advantage / Douglas West, John Ford, and Essam Ibrahim. - 2nd ed. - Oxford ; New York : Oxford University Press, 2010. - xxvi, 585 p. : col. ill ; 25 cm.
Includes bibliographical references and index.
9780199556601 (pbk.) 0199556601 (pbk.)
2010001522
GBA994100 bnb 015-38019 bnb
015380190 Uk
Marketing--Decision making.
Marketing--Management.
HF5415.135 / .W47 2010
658.8/101
Strategic marketing : creating competitive advantage / Douglas West, John Ford, and Essam Ibrahim. - 2nd ed. - Oxford ; New York : Oxford University Press, 2010. - xxvi, 585 p. : col. ill ; 25 cm.
Includes bibliographical references and index.
9780199556601 (pbk.) 0199556601 (pbk.)
2010001522
GBA994100 bnb 015-38019 bnb
015380190 Uk
Marketing--Decision making.
Marketing--Management.
HF5415.135 / .W47 2010
658.8/101