Marketing IT products and services /

Keyes, Jessica, 1950-

Marketing IT products and services / Jessica Keyes. - Boca Raton, FL : CRC Press, c2010. - xviii, 324 p. : ill ; 25 cm.

Includes bibliographical references and index.

9781439803196 (hardcover : alk. paper) 1439803196 (hardcover : alk. paper)

2009026888


Marketing.
Information technology--Management.
Industrial management.

004.068/8