Grant, Robert M., 1948-
Contemporary strategy analysis / Robert M. Grant. - 7th ed. - Hoboken, NJ : John Wiley & Sons, 2010. - xv, 499 p. : ill. (some col ; 25 cm.
Includes bibliographical references and index.
The concept of strategy -- Goals, values, and performance -- Industry analysis : the fundamentals -- Further topics in industry and competitive analysis -- Analyzing resources and capabilities -- Developing resources and capabilities -- Organization structure and management systems : the fundamentals of strategy implementation -- The nature and sources of competitive advantage -- Cost advantage -- Differentiation advantage -- Industry evolution and strategic change -- Technology-based industries and the management of innovation -- Competitive advantage in mature industries -- Vertical integration and the scope of the firm -- Global strategies and the multinational corporation -- Diversification strategy -- Implementing corporate strategy : managing the multibusiness corporation -- Current trends in strategic management.
9780470747100 0470747102
2009025382
GBA984175 bnb
015356942 Uk
Strategic planning.
HD30.28 / .G72 2010
658.4/012
Contemporary strategy analysis / Robert M. Grant. - 7th ed. - Hoboken, NJ : John Wiley & Sons, 2010. - xv, 499 p. : ill. (some col ; 25 cm.
Includes bibliographical references and index.
The concept of strategy -- Goals, values, and performance -- Industry analysis : the fundamentals -- Further topics in industry and competitive analysis -- Analyzing resources and capabilities -- Developing resources and capabilities -- Organization structure and management systems : the fundamentals of strategy implementation -- The nature and sources of competitive advantage -- Cost advantage -- Differentiation advantage -- Industry evolution and strategic change -- Technology-based industries and the management of innovation -- Competitive advantage in mature industries -- Vertical integration and the scope of the firm -- Global strategies and the multinational corporation -- Diversification strategy -- Implementing corporate strategy : managing the multibusiness corporation -- Current trends in strategic management.
9780470747100 0470747102
2009025382
GBA984175 bnb
015356942 Uk
Strategic planning.
HD30.28 / .G72 2010
658.4/012