Young, Laurie, 1955-
Marketing the professional services firm : applying the principles and the science of marketing to the professions / Laurie Young. - Chichester, West Sussex, England Hoboken, NJ : John Wiley & Sons, Inc., c2005. - x, 417 p. : ill ; 23 cm.
Includes bibliographical references p. ([405]-407) and index.
0470011734 (cloth : alk. paper)
2005010793
Service industries--Marketing.
Professional corporations--Marketing.
HD9981.5 / .Y68 2005
658.8
Marketing the professional services firm : applying the principles and the science of marketing to the professions / Laurie Young. - Chichester, West Sussex, England Hoboken, NJ : John Wiley & Sons, Inc., c2005. - x, 417 p. : ill ; 23 cm.
Includes bibliographical references p. ([405]-407) and index.
0470011734 (cloth : alk. paper)
2005010793
Service industries--Marketing.
Professional corporations--Marketing.
HD9981.5 / .Y68 2005
658.8