Manning, Gerald L.

Selling today : creating customer value / Gerald L. Manning, Barry L. Reece, Michael Ahearne. - 11th ed. - Upper Saddle River, N.J. : Prentice Hall, c2010. - xxxi, 505 p. : ill. (chiefly col ; 29 cm.

Includes bibliographical references (p. 473-487) and indexes.

9780132079952 013207995X

2008036662


Selling.

HF5438.25 / .M35 2010

658.85

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