Groundswell :
Li, Charlene.
Groundswell : winning in a world transformed by social technologies / Charlene Li, Josh Bernoff. - Boston, Mass. : Harvard Business Press, c2008. - xiii, 286 p. : ill ; 25 cm.
Includes bibliographical references (p. 247-263) and indexes.
Discusses people's utilization of online social technologies, such as blogs, podcasts, and social networking forums, to discuss products and companies, and how to use the trend for one's business advantage by building social technologies into one's strategy.
9781422125007 (trade) 1422125009 (trade)
2007048659
Online social networks--Economic aspects.
Information society--Economic aspects.
Social networking--Economic aspects.
Information society--Economic aspects.
303.48/33
Groundswell : winning in a world transformed by social technologies / Charlene Li, Josh Bernoff. - Boston, Mass. : Harvard Business Press, c2008. - xiii, 286 p. : ill ; 25 cm.
Includes bibliographical references (p. 247-263) and indexes.
Discusses people's utilization of online social technologies, such as blogs, podcasts, and social networking forums, to discuss products and companies, and how to use the trend for one's business advantage by building social technologies into one's strategy.
9781422125007 (trade) 1422125009 (trade)
2007048659
Online social networks--Economic aspects.
Information society--Economic aspects.
Social networking--Economic aspects.
Information society--Economic aspects.
303.48/33