Verma, Harsh.
Branding demystified : plans to payoffs / Harsh V. Verma. - New Delhi ; Thousand Oaks, Calif. : Response Books, 2010. - xiii, 247 p. : ill ; 22 cm.
Includes bibliographical references.
Why brands? -- What is a brand? -- Brand transformation -- Brand vision : concepts and creation -- Pushing the brand to higher orbits -- Pressing hot buttons in consumer value space -- Internal and external leveraging of brand assets -- Decoding branding strategy -- Shifting brand gears to stay connected -- Power branding : unequal among equals.
9788132102342 (paper back) 8132102347 (paper back)
2009049001
Branding (Marketing)--Management.
Communication in marketing.
HF5415.1255 / .V47 2010
658.8/27
Branding demystified : plans to payoffs / Harsh V. Verma. - New Delhi ; Thousand Oaks, Calif. : Response Books, 2010. - xiii, 247 p. : ill ; 22 cm.
Includes bibliographical references.
Why brands? -- What is a brand? -- Brand transformation -- Brand vision : concepts and creation -- Pushing the brand to higher orbits -- Pressing hot buttons in consumer value space -- Internal and external leveraging of brand assets -- Decoding branding strategy -- Shifting brand gears to stay connected -- Power branding : unequal among equals.
9788132102342 (paper back) 8132102347 (paper back)
2009049001
Branding (Marketing)--Management.
Communication in marketing.
HF5415.1255 / .V47 2010
658.8/27