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Brennan, Bernie.

Branded! : how retailers engage consumers with social media and mobility / Bernie Brennan, Lori Schafer. - Hoboken, NJ : Wiley, c2010. - xx, 264 p. : ill ; 24 cm. - Wiley and SAS business series . - Wiley and SAS business series. .

Includes bibliographical references and index.

Looks at how retailers and brands can use social media and mobility to improve their market share and brand position, and includes examples.

Adult Follett Library Resources.

ISBN: 9780470768679 (trade : hardback) 0470768673

LCCN: 2010029406

Subjects--Topical Terms:
Internet marketing.
Social media--Economic aspects.
Branding (Marketing)
Online social networks.
Telemarketing.
Internet marketing.
Social media--Economic aspects.
Brand name products--Marketing.
Social networking.
Telemarketing.

LC Class. No.: HF5415.1265 / .B744 2010

Dewey Class. No.: 658.8/72