Chen, Kay-Yut.
Secrets of the moneylab : how behavioral economics can improve your business / Kay-Yut Chen and Marina Krakovsky. - New York : Portfolio/Penguin, 2010. - x, 246 p ; 24 cm.
Includes bibliographical references and index.
Capitalizing on uncertainty -- Fair's fair -- What goes around : reciprocity -- Crossing the bounds of reason : rationality -- Reputation, reputation, reputation -- In whom we trust -- Playing the rules of the game -- Predicting the unpredictable.
9781591843542 1591843545
2010017339
Economics--Psychological aspects.
Success in business.
HB74.P8 / C44 2010
658.4/032
Secrets of the moneylab : how behavioral economics can improve your business / Kay-Yut Chen and Marina Krakovsky. - New York : Portfolio/Penguin, 2010. - x, 246 p ; 24 cm.
Includes bibliographical references and index.
Capitalizing on uncertainty -- Fair's fair -- What goes around : reciprocity -- Crossing the bounds of reason : rationality -- Reputation, reputation, reputation -- In whom we trust -- Playing the rules of the game -- Predicting the unpredictable.
9781591843542 1591843545
2010017339
Economics--Psychological aspects.
Success in business.
HB74.P8 / C44 2010
658.4/032